Investor Awareness speaks directly to the effectiveness of a company’s efforts to stimulate demand by putting its stock on the radar screen of as many investors as possible. And, RSS is an excellent conduit for connecting with potential investors and other audiences that may be interested in a stock and/or products and services.
Here's how a company that has an RSS feed on its site can stay in front of users and generate investor awareness and general visibility for itself and its products and services.
1) Visitors that go to the company's site and click on the RSS icon will automatically receive the company's content in their RSS reader.
2) Other content Web sites (publishers) that obtain the company's content through the RSS feed can post the content on their sites, making it available to the tens of thousands of visitors those sites have.
3) Thousand of users can discover the content via search engines and sites that aggregate or collect news that is fed to them through RSS.
Some Benefits of RSS:
1) Increases brand awareness
2) Makes company content available in a more convenient manner
3) Feeds content directly to interested parties
4) Broadens the company's reach on the Internet
5) Increases links to company site and drives traffic
So, the next time you see one of those little orange buttons, you'll know you are on a Website that is ahead of the pack. If you like the content, subscribe to the RSS feed and stay informed. And if you are a company that wants better results from your own Website, use an RSS feed to syndicate your content and get in front of potential investors and other audiences to which you would not otherwise have access.
Published by the Investor Awareness Index, the only resource that analyzes and rates the comprehensiveness and effectiveness of a company's initiatives to generate awareness for its stock within the investment community. The 0-10 rating scale is designed to assist in the investment research process by providing investors with unique insight into a critical element for a successful investment: understanding if a company is doing the right things to generate broad awareness among investors, portfolio managers, and stock analysts.
Technorati Tags: investor awareness, RSS, investors, stock
